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Creating exceptionally bold and thought-provoking graphics is one of our specialties. We love to research and conceptualize a topic into simple interactions of color and form. This piece -- created for the first ever WIRED Smart List -- is a great example of an abstract representation of an idea and has become one of our most admired pieces of design.
The Smart List was a curated survey of 15 thought leaders proposing big idea change in 15 different fields. It was an amazing and eclectic list of individuals and topics and we chose to harness the graphic strength of the US flag to create an image of the integrated iconography into a forward looking motion. We wanted to convey that US innovation is alive and well and that these 15 topics will be front and center in some of the nations greatest challenges that lie ahead.