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This series of lusciously illustrated posters was created to help promote and celebrate the IBM THINK Exhibit, held at Lincoln Center in New York City. The THINK Exhibit was a fully immersive interactive experience that outlined an approach to how the world could work better. This approach was based on five guiding principles: Seeing, Mapping, Understanding, Believing, and Acting. Through an incredible film and five interactive experiences, the visitor was engaged to think about how this formula could be applied to improve almost any human endeavor. To help promote this unique experience we created a series of posters that visualized each of the five guiding principles. Each poster is a stand-alone piece of art and design but once displayed together, their various graphics and visuals connect to create one super poster that measured 24 feet long. These posters were displayed across Manhattan to gather public awareness of the idea and event and have come to win various design and communication awards.