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Smarter Planet Icon Campaign
When IBM and Ogilvy and Mather call us to create designs for them we know we're not getting much sleep till the project is done. This isn't because the deadlines are so short, it's because the projects are so cool that we can't sleep until we solve them. IBM asked us to create a series of icons about topics ranging from Analytics to ROI. This series of icons helped them communicate the importaince of these topics. From airports to broadsheets, these icons played a global presence in the Smarter Planet campaign and are still as fresh and vibrant as the day we created them.