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IBM asked us to help create visual explanations of complex technologies and systems at work in our world today. We labored to create abstract graphics that told stories with their compositions, colors and forms. At first glance, they might seem arbitrary or ambiguous but upon closer inspection, each image depicts a very simple function, system or technology issue.
Over the course of a year we created dozens of designs on all manner of tech issues. Each was featured in print, online and broadcast forums and was a central element to the IBM Smarter Planet campaign.